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What Matters Most To YOU In A Hair Color Line?

We have the chance to talk to somebody in the industry who wants to hear what matters most to stylists about their hair color line. We have a feeling we know what to share with them, but we don’t want to speak for you. We really want your voice and thoughts to be heard.

👉If you could take 2 minutes to answer these, we’d really appreciate it.

Just a heads up, this is about hair color only, not lightener. Just honest input from stylists behind the chair.

👤(This one's anonymous)

What Country Do You Currently Work In?

*

What level range do you work on most?

*

What level range do you work on most?

A

Mostly Levels 6 and above

B

Mostly Levels 6 and below

C

A Mix of both

Which services do you do most?

*

Which services do you do most?

A

Grey Coverage

B

Blonding

C

Brunettes

D

Reds and Coppers

E

Corrective Color

F

Fashion Color

G

Other

🌈 When it comes to your hair color line, how important are each of the following to you?

0= Not Important At All 10 = Very Important

How easy the color mixes

*

How easy the color mixes

0

1

2

3

4

5

6

7

8

9

10

How it smells

*

How it smells

0

1

2

3

4

5

6

7

8

9

10

Consistency/thickness

*

Consistency/thickness

0

1

2

3

4

5

6

7

8

9

10

How well the permanent and highlift lifts

*

How well the permanent and highlift lifts

0

1

2

3

4

5

6

7

8

9

10

It has vibrant tones

*

It has vibrant tones

0

1

2

3

4

5

6

7

8

9

10

When it comes to tone options: a smaller range of options to keep things simple

*

When it comes to tone options: a smaller range of options to keep things simple

0

1

2

3

4

5

6

7

8

9

10

That it's PPD free

*

That it's PPD free

0

1

2

3

4

5

6

7

8

9

10

When it comes to tone options: a larger range of tone options, give me all the choices

*

When it comes to tone options: a larger range of tone options, give me all the choices

0

1

2

3

4

5

6

7

8

9

10

It has tone boosters

*

It has tone boosters

0

1

2

3

4

5

6

7

8

9

10

The color's longevity

*

The color's longevity

0

1

2

3

4

5

6

7

8

9

10

Great Grey Coverage

*

Great Grey Coverage

0

1

2

3

4

5

6

7

8

9

10

That it's Ammonia free

*

That it's Ammonia free

0

1

2

3

4

5

6

7

8

9

10

Added conditioning ingredients (oils, conditioners, proteins, etc)

*

Added conditioning ingredients (oils, conditioners, proteins, etc)

0

1

2

3

4

5

6

7

8

9

10

Special technology (like bond builders)

*

Special technology (like bond builders)

0

1

2

3

4

5

6

7

8

9

10

What didn't we ask that you wish we had? (Optional question- feel free to add your name here if you want us to know which entry was yours)

What tools or support materials matter to you when using a color line? (ex: a good swatch book, a remaining pigment chart, a tone wall chart, tones chart with colors placed on the color wheel, a natural level finder, formulation directions (Optional question)